Kicking off a dynamic brand for a sports coaching business that champions fun, inclusivity and active wellbeing.

The brand’s appearance is defined by punchy, vibrant colours and a bold, chunky sans-serif typeface that enables to add a sense of movement as well as legibility and overall friendliness. The flexible logo itself alludes to a running action, emphasising a get-up-and-go attitude, whilst deterring from the notion of serious competition or pressure for hard results.

The PG Sports symbol centres the brand rollout, embodying the concept of an ‘Active Community’. With a focus on wellbeing and an active lifestyle, healthy results come as a natural benefit. The cohesive design across all collateral allows participants to physically represent the brand’s positivity and sense of belonging through merchandise; while digital channels such as social media extends this identity.